At Ketel One, we were made to cocktail. If family is our heart, then quality is our back bone.
Ketel One Vodka was born out of the ambition to create the perfect martini. A perfect martini needs a superior quality vodka so in 1983, Carolus Nolet Sr. set off on a mission to make just that. Drawing on his great, great grandfather’s tasting notes formed over 330 years of family distilling expertise, Carolus soon discovered the perfect recipe. To this day, each batch of Ketel One Vodka is still personally tasted and approved by a family member to guarantee the quality of the liquid.
As a family-made brand, we are always thinking of the next generation and looking for new ways to positively contribute to our communities and our industry. From using 100% wind energy to partnering with bartenders all over the globe to give back to the community with our Garnished with Good initiative.
Read about Little Red Door in Paris, winner of the Ketel One Sustainable Bar Award 2022.