Though Zuma is a global hospitality brand, there is something individual about Zuma Dubai. Any night of the week expect crowds – this bar throbs under its popularity, yet the drinks and service never suffer. As its leader, Jimmy Barratt – celebrating 12 years with the bar in 2020 - says, Zuma Dubai is “craft cocktails, on steroids”. But while the vibe remains high-octane and the service on point, the style of the cocktails has evolved in recent years. Gone are the theatrical serves that made Zuma’s rapier delivery so improbable and in is a more minimalist approach that still pulls at the emotions. Indeed, the menu is named Kanjo – ‘emotions’ in Japanese. The cocktail Joy, then, takes its inspiration from early infant memories, and is based around a milk punch, with three kinds of rum and a homemade buckwheat milk. Thoughtful, delicious but still fast and furious – that’s Zuma Dubai of today. Zuma is The Best Bar in The Middle East and Africa 2020, sponsored by Matusalem.