Asahi - Official Beer of the World Partner

Our focus is to further cultivate our mainstay ASAHI SUPER DRY brand. In addition to ongoing campaigns to improve the quality of draft beer in restaurants and the freshness of products in stores, we will enact a variety of sales promotion measures throughout the year in the home-consumption market. With these continued advertising and sales floor programs, we hope to share knowledge of the delicious flavour and beverage value of ASAHI SUPER DRY with the public.

Nikka Whisky - Official Whisky of the World Partner

Being successful in Europe and making its debut in the US at the end of last year, Nikka Whisky is now one of noteworthy brands in major markets.

In Europe, “Nikka From The Barrel” is increasing its presence as an iconic expression of Nikka as well as Taketsuru pure malt, single malt Yoichi and Miyagikyo. Moreover, “Nikka Coffey Grain”, which had been limited editions even in Japan, was finally released on a regular basis last September to further show off this key component in a wide range of Nikka whiskies.

It is becoming popular among bartenders for cocktails especially Manhattan. In the US, Taketsuru 12 years old and Yoichi 15 years old have been highly reputed since the launch and more expressions including Coffey Grain will be introduced at upcoming whisky shows. Year 2013 will be exciting for Nikka fans.

Botran Rum - Official Rum Partner

The history of aged rums in Guatemala is strongly linked to Botran - one of the founding families of Industrias Licoreras de Guatemala.

In the mid twentieth century, five brothers from the Botran family came from Burgos, Spain and settled in Guatemala with the idea of ​founding a company that generates benefits for the whole country.

Over the years, these visionaries provided employment to several regions in Guatemala, contributing to economic decentralisation and the development of communities.

The brothers also perfected Botran rum production using local and natural resources like water, volcanic soils and local varieties of sugar cane. They combined a cutting-edge production process for virgin honey and sugar cane with the European tradition of Solera ageing.

The result is the Rums Añejos Botran, a legacy of tradition, history and passion.

Ketel One Vodka - Official Vodka Partner

With ten generations of Nolet family distilling passion and expertise, the Ketel One Vodka brand is built on one-to-one conversations with the bartending community. Launched in the United States in the early 1980s, Carolus Nolet Sr. was inspired by original recipes and techniques of his ancestors when he created the recipe and distinctive personality of Ketel One Vodka.

Drawing on the long-established distilling craft of his forefathers, Carolus Nolet Snr used a unique combination of modern column distillation and cherished traditional copper pot still distillation methods, including coal-fired Distilleerketel #1 – from which Ketel One Vodka takes its name.

Ketel One Vodka is a sophisticated and crisp, wheat-based, super-premium blend, which is produced exclusively in the Nolet Distillery in Schiedam, Holland and is now available in over 75 countries.

The Nolet family's passion for craft continues to grow and in Ketel One Vodka's quest to celebrate those who do one thing well, we raise a glass to all of those who pave their way to realise their dreams.

Torres Brandy

Torres Brandy - Official Premium Brandy Partner

Since it was founded in 1870, Bodegas Torres has managed to combine tradition and innovation with the aim of making premium wine and brandy, always with the utmost respect for the environment. The origins of the Torres family in the Penedès region - near Barcelona - date back to the 17th century. The family tradition has been passed down from generation to generation, sharing the secret of making great wines and brandies and the love for the land.

The history of Torres Master Distillers goes back to 1928, when Juan Torres Casals - 2nd generation - began to distill wine using the traditional brandy-making method of the Penedès and selecting the best white wines to guarantee brandies of the highest quality. Torres Master Distillers upholds this legacy, staying true to the mastery, tradition and origin of Torres spirits. Over the years Torres’ quality commitment has been rewarded with numerous recognitions and awards, the latest being the double gold medal for Torres 10 at the San Francisco World Spirits Competition 2015, or ‘The World’s Best Brandy’ distinction for Jaime I at the World Drinks Awards in London this year.

Tanqueray - Official Gin Partner

Tanqueray Gin has a rich heritage with a history that spans 180 years from when Charles Tanqueray first began crafting the world’s finest gin. Breaking family tradition by trading the cloth for the still, Charles followed his ultimate vision and passionately set out to make the best gin possible. After setting up his distillery in 1830 he experimented with many possible recipes and travelled far and wide in search of the highest quality ingredients before hitting on the careful balance of flavours that is Tanqueray London Dry. The result was a perfectly balanced gin with four distinct botanicals for an unrivalled flavour.

Throughout the years, Tanqueray has proven a timeless classic. From its early manufacture in Bloomsbury, Tanqueray has witnessed the rise of the gin palaces of the 1800s, influenced the world of jazz through to hip hop and legend has it that the brand was enjoyed post-Prohibition in the White House and by the Rat Pack. Today, the iconic brand continues to maintain Charles Tanqueray's legacy of excellence and know-how in making high quality gin and its universal status as a reliable classic makes it the only premium gin to start the night with. Among bartenders, Tanqueray is known to be the best for a great gin and tonic. The original Tanqueray Gin has an elegance that sets it apart from the rest and a flavour that shines in sophisticated cocktails and vibrant gin and tonics. With an extra smooth taste, Tanqueray is made with the finest botanicals including refreshing juniper, peppery coriander, aromatic angelica and sweet liquorice. The distinctive and iconic green bottle is inspired by the traditional three-piece cocktail shaker and its smooth yet bold flavour has made it one of the world’s most awarded gins.

Part of the portfolio is ultra-premium gin Tanqueray® No. TEN™, a liquid crafted through an unrelenting pursuit of perfection. One of the only gins distilled with whole fresh fruits, Tanqueray No. TEN is distilled in small batches and is named after the still it is produced in. Chamomile flowers create the signature velvety-mouth feel and other hand-selected, meticulously sourced botanicals provide further layers of unrivalled taste. The Tanqueray No. TEN bottle is slim, tall and elegant with art deco inspired lines. Introduced in 2000, it is the only gin and first white spirit to be in the San Francisco spirits hall of fame. To this day, the master distiller Tom Nichol selects, rejects and meticulously inspects the finest ingredients that go into making Tanqueray No. TEN gin

Bols Genever - Official Genever Partner

Bols is the world’s oldest distilled spirits brand, in Amsterdam since 1575. It all started with the Bols family distilling liqueurs and from 1664 they also began distilling genevers – The Dutch spirit – a proud tradition that continues to this day. Bols Master Distillers have since perfected the art of distilling Bols Genever over the centuries. In 1820, Bols introduced a revolutionary new genever recipe with a more subtle taste, as a result of a better balance of malt wine, neutral grain alcohol and botanicals. This new recipe is the authentic flavour of genever as it should be: complex, powerful, and delectable. This Bols Genever stood at the base of the cocktail revolution in the 19th century in the USA. In Jerry Thomas’s first cocktail recipe book, 1 in 4 cocktails were made with genever, including the Collins and the Original Gin Cocktail.

Bols Genever is also often used for a traditional Dutch ritual: the head butt (‘Kopstootje’): a malty beer next to Bols genever in a Dutch tulip glass, and the first sip of Genever needs to be ‘slurped’ out of this glass, with your hands behind your back: the Dutch way not to spill a drop of their precious Bols Genever!

Heering Liqueur

Heering Cherry Liqueur - Official Liqueur Partner

Peter F. Heering has always been fashionable - a history of 200 years as one of the first global brands (EVER), a fashion accessory since 1818, while being a part of iconic cocktails such as the Singapore Sling and the Blood & Sand. Cherry Heering is the original Cherry Brandy and is today present in over 100 markets. Peter F. Heering also has had the unique honor to be purveyor to every royal court worthy of their name while possessing the proper style, class and breeding to socialize across the courts of the world.

For more information about Peter F. Heering, please visit or

Seedlip - Official Premium Non-Alcoholic Partner

Seedlip is the World’s First Distilled Non-Alcoholic Spirit on a mission to solve the dilemma of ‘what to drink when you’re Not drinking’. Inspired by the Founder’s 300 year family farming heritage and discovery of a book called 'The Art of Distillation' published in 1651 detailing distilled non-alcoholic herbal remedies, Seedlip is served in in some of the best cocktail bars in the world [The Savoy, Dandelyan, Walker Inn] as well as over 50x Michelin restaurants including The Fat Duck, The French Laundry and The Ledbury.

With a coveted 6 week production process and working with 12 high quality plants including handpicked peas from the Founder’s farm, Seedlip’s two products, [Seedlip Spice 94 and Seedlip Garden 108] are best served with tonic or in NA Cocktails as an alternative to alcohol and sugary soft drinks when, for whatever reason, you’re not drinking.

Michter's - Official American Whiskey Partner

Based in Louisville, Kentucky, Michter’s celebrates an extraordinarily rich heritage that traces back to 1753, years before America’s Declaration of Independence.

Embracing a “cost-be-damned” approach, the Michter’s team spares no expense in its efforts to produce the greatest American whiskey possible. Tremendous attention is given to every step in the production process, including details like yeast selection; fermentation temperatures; distillation; wood selection and drying of staves; toasting and / or charring barrels; barreling proof; temperature and air flow conditions in the barrel rickhouse; identifying the peak of maturation for bottling; and filtration protocol.

Michter’s has received critical acclaim for its line of American whiskeys. Proclaimed “Best American Whiskey” by Food and Wine, deemed “Spectacular” by Robert Parker, termed “magnificent” by F. Paul Pacult, named “Best of the Best” by Robb Report and awarded “Distiller of the Year” by Wine Enthusiast, Michter’s has been recognized by connoisseurs as truly extraordinary.

For more information, please visit

Olmeca Altos - Official Tequila Partner

Altos is a super-premium Tequila, crafted from 100% blue agave in the heart of Los Altos, more than 2,000 meters above sea level, in the western state of Jalisco, in Mexico.

Born from a collaboration between Altos Tequila’s Master Distiller, Jesús Hernández, and the internationally renowned UK mixologists, Dré Masso and the late Henry Besant, Altos was made by bartenders for bartenders in 2009.

The Altos range celebrates the authenticity of Mexico in a modern way, as such each Tequila is crafted in part using the 500-year-old traditional Tahona method, before being distilled in small copper pot stills.

Thomas Henry - Official Mixer Partner

The name Thomas Henry has stood for a young German company and its range of refreshing premium mixers since 2010. The Berlin-based bitter lemonade experts at Thomas Henry enrich the gastronomic scene with high-quality products of the highest standard, developed with renowned bartenders. The range includes the classic bar sodas Tonic Water, Bitter Lemon, Ginger Beer, Ginger Ale and Soda Water and the tonic water variations Elderflower Tonic, Cherry Blossom Tonic and Slim Tonic, which was introduced in 2016 in cooperation with Arnd Henning Heißen and Phum Sila-Trakoon. As far back as 2014, Thomas Henry launched the ‘All-Day Range’: the first two products were Mystic Mango and Ultimate Grapefruit. The Thomas Henry portfolio answers the call for more variety and, in the process, offers those on both sides of the bar an alternative that is attractive in terms of taste, price and appearance.