We are working with our partners in supporting the bar world and believe that we have a key role to assist in accelerating the rebirth of bars across the globe after this truly harrowing period. We must all work in unison to give back to the community, so that the bars can get back into the business of creating memories for guests that last a lifetime.
50 Best for Recovery is our overarching programme, in partnership with Perrier, to stand with the global bar community and overcome these uniquely difficult times. Our aim is to provide tangible financial relief for the hospitality industry, as well as to offer helpful resources for bar businesses as they emerge from the pandemic and seek actionable advice and support.
Here is how we are responding to the coronavirus pandemic.
Launched with the generous backing of founding donor Perrier, our Recovery Fund will be used to support a range of non-profit organisations working in different parts of the globe to aid the survival and eventual revival of the bars sector. Funds will be raised through donations from 50 Best’s partners as well as a range of accessible initiatives through which guests will be able to give back to their beloved bar community.
These will include a 50 Best ‘Bid for Recovery’ Auction in June, offering drink aficionados the opportunity to bid for out-of-this-world hospitality experiences from the restaurants and bars featured on our most recent lists. An e-book entitled Home Comforts: simple lockdown recipes from the world’s best chefs and bartenders, featuring exclusive cocktail pairings from 50 Best bartenders, will also be made available to download in return for a small donation to the Recovery Fund, along with a special social media contest open to food and drink lovers across the globe.
Details on how to get involved and how to donate to the Recovery Fund will be revealed in the coming weeks. Stay tuned to The World’s 50 Best Bars Instagram, Facebook and Twitter for the latest updates.
On our Recovery Hub, we are gathering and generating content that offers advice, information and inspiration for the sector, as well as for cocktail lovers looking to play their part in sustaining and rebuilding our industry. Here, we are sharing inspirational initiatives from bartenders around the world as well as championing ways in which the bar world is giving back during the coronavirus pandemic.
Through our #PassTheShaker social media campaign, in which a selection of The World’s 50 Best Bars are showing consumers how to make their signature drinks and introducing them to the initiatives and tools they are utilising to stay in business during the current crisis, we are also seeking to spread cocktail knowledge, solidarity and useful information around the world.
In October 2020, we plan to host a virtual Recovery Summit with a focus on exploring how the bar world can thrive once again. Comprising a range of events including masterclasses, talks, case studies and discussion forums, the Summit will gather the global drinks community together online to share learnings, promote best practices and explore visions of a post-pandemic world for cocktail bars and their guests. Stay tuned to discover more details.
Given the global impact of the coronavirus pandemic, the precise format of The World’s 50 Best Bars 2020 programme is under ongoing review and will be announced in the coming months.
The 50 Best team continues to offer its heartfelt support to all those businesses and individuals suffering from the effects of the global pandemic. We are hugely grateful to all those in the hospitality world who are dedicating their time and skill to help others, as well as to our partners.
We understand that bar businesses are currently in turmoil and realise that some of these bars might not even make it to the point where they are able to reopen. Even though the ongoing situation has, and will continue to, impart unprecedented hardship upon us all, it will also serve to remind us what is possible when we pull together.