We are working with our partners in supporting the bar world and believe that we have a key role to assist in accelerating the rebirth of bars across the globe after this truly harrowing period. We must all work in unison to give back to the community, so that the bars can get back into the business of creating memories for guests that last a lifetime.
50 Best for Recovery is our overarching programme, in partnership with Perrier, to stand with the global bar community and overcome these uniquely difficult times. Our aim is to provide tangible financial relief for the hospitality industry, as well as to offer helpful resources for bar businesses as they emerge from the pandemic and seek actionable advice and support.
Here is how we are responding to the coronavirus pandemic.
Launched with the generous backing of founding donor Perrier, our Recovery Fund will be used to contribute to the global recovery of the hospitality sector. Funds are being raised through donations from 50 Best’s partners as well as a range of initiatives through which consumers will be able to give back to their beloved bar community.
These include the 50 Best ‘Bid for Recovery’ Auction, offering cocktail, food and travel enthusiasts the opportunity to bid for out-of-this-world gastronomic experiences donated by the bars and bartenders featured on our most recent list, as well as some stellar experiences by our partner brands. The auction, which counts over 160 lots, is now open for bidding and will close on Sunday, 12th July at 21:30 BST. Participate in the world's biggest auction of food and drink experiences and help raise funds to save restaurants and bars around the world.
On 1st July, we released our first ever e-cookbook, entitled Home Comforts: simple lockdown recipes from the world’s best chefs and bartenders, featuring exclusive cocktail pairings from 50 Best bartenders. The recipe book is available to download for a $10/£8 minimum donation to the Recovery Fund, along with access to a special social media contest open to foodies across the globe.
To support the 50 Best for Recovery programme in disbursing the funds raised through our initiatives, we have established the World’s 50 Best Recovery CIC, a not-for-profit community interest company that will distribute all proceeds of the Recovery Fund to bars, restaurants and non-profit organisations supporting the sector in the following ways:
Direct grants: The World’s 50 Best Recovery CIC will make direct contributions to bars and restaurants with grants of up to US $5,000 per establishment. Applications will be open to independent restaurants and bars from any country for a limited period in late July, according to a number of criteria. Keep an eye on our social media channels for the exact dates and details of how to apply over the coming weeks. 50 Best is committed to ensuring that the funds are distributed to businesses led by individuals from a diverse range of backgrounds.
Non-profit organisations: The World’s 50 Best Recovery CIC will make additional donations to a number of charitable organisations that it has identified as supporting hospitality businesses and their staff, as well as feeding those most in need. These include: the newly founded Singapore Cocktail Bar Association (Singapore); Lee Initiative’s Restaurant Reboot Relief Program (US); Black Urban Growers (US); Nosso Prato (Brazil); the Eat Out Restaurant Relief Fund (South Africa); the National Restaurant Association of India’s Feed the Needy campaign (India); Horeca Next (Belgium); Ambasciatori del Gusto (Italy); and Chefs for Spain, the Spanish arm of World Central Kitchen.
1 million meals: The World’s 50 Best Recovery CIC will also join forces with Social Gastronomy Movement, a global network of organisations across 38 different countries, in its Food Solidarity Fund intending to provide 1 million meals to those most in need.
On our Recovery Hub, we are gathering and generating content that offers advice, information and inspiration for the sector, as well as for cocktail lovers looking to play their part in sustaining and rebuilding our industry. Here, we are sharing inspirational initiatives from bartenders around the world as well as championing ways in which the bar world is giving back during the coronavirus pandemic.
Through our #PassTheShaker social media campaign, in which a selection of The World’s 50 Best Bars are showing consumers how to make their signature drinks and introducing them to the initiatives and tools they are utilising to stay in business during the current crisis, we are also seeking to spread cocktail knowledge, solidarity and useful information around the world.
In October 2020, we plan to host a virtual Recovery Summit with a focus on exploring how the bar world can thrive once again. Comprising a range of events including masterclasses, talks, case studies and discussion forums, the Summit will gather the global drinks community together online to share learnings, promote best practices and explore visions of a post-pandemic world for cocktail bars and their guests. Stay tuned to discover more details.
Given the global impact of the coronavirus pandemic, the precise format of The World’s 50 Best Bars 2020 programme is under ongoing review and will be announced in the coming months.
The 50 Best team continues to offer its heartfelt support to all those businesses and individuals suffering from the effects of the global pandemic. We are hugely grateful to all those in the hospitality world who are dedicating their time and skill to help others, as well as to our partners.
We understand that bar businesses are currently in turmoil and realise that some of these bars might not even make it to the point where they are able to reopen. Even though the ongoing situation has, and will continue to, impart unprecedented hardship upon us all, it will also serve to remind us what is possible when we pull together.