28 Hongkong Street, Singapore 059667
By Alexander Barlow
IT’S BEEN ALMOST FIVE YEARS since the founders of 28 Hongkong Street hired a PR firm to keep what has since become one of the most famous addresses in world bardom a secret. By now, you know the story.
But there are new arrivals: formerly of PDT, New York, and Ounce, Taipei, shakesmith Payman Bahmani joined this January to work alongside former 28 general manager now creative director Joe Alessandroni as ops director of Crafty, a sub-company that will manage 28 Hongkong Street and Proof & Co’s second Singapore venture, an as-yet-unnamed space that will be a collaborative creative hub by day and bar by night, co-tended by original bartender Peter Chua and Tippling Club alum Zac de Git. The group has also launched Proof Flat – part event space, part bottle shop.
There’s a new face behind the 28 stick, too. Now head bartender, Logan Demmy joined in October 2015 via Mouton, Ohio, and will lock down what Alessandroni promises will be a new, tech-forward, geek-pleasing era in the history of what is likely one of the most important bar openings in Asia. New menu launches in April. You know the address.