Juliana

Guayaquil

The Diverso menu is a living demonstration of where less is more

With over 230 applications from across the globe, the 50 Best Academy Chairs were tasked with finding a cocktail menu that delivers the full package for the Siete Misterios Best Cocktail Menu Award: from superlative design and layout, to its ability to craft a narrative through innovative and memorable presentation. In Guayaquil, Ecuador, there lies one bar that does so with the utmost clarity.

At Juliana, the Diverso menu is not simply a drinks list, but a reflection of the bar’s ethos and mission to champion the produce and people of its country. Navigating the document takes its guests on a journey, where each page operates as a shrine to a single cocktail. Marked simply by a title and minimalist drawing, description of ingredients and taste profile, every drink is also paired by a contextualisation of its formulation, from short histories of its indigenous ingredients to their wider cultural impact.

Juliana is a living demonstration of where less is more, where the few elements chosen are as good as they can possibly be. Perfectly distilled, Juliana’s Diverso is a menu that is a deserved winner of the Siete Misterios Best Cocktail Menu Award for 2022.

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