Juliana

Guayaquil

The Diverso menu is a living demonstration of where less is more

With over 230 applications from across the globe, the 50 Best Academy Chairs were tasked with finding a cocktail menu that delivers the full package for the Siete Misterios Best Cocktail Menu Award: from superlative design and layout, to its ability to craft a narrative through innovative and memorable presentation. In Guayaquil, Ecuador, there lies one bar that does so with the utmost clarity.

At Juliana, the Diverso menu is not simply a drinks list, but a reflection of the bar’s ethos and mission to champion the produce and people of its country. Navigating the document takes its guests on a journey, where each page operates as a shrine to a single cocktail. Marked simply by a title and minimalist drawing, description of ingredients and taste profile, every drink is also paired by a contextualisation of its formulation, from short histories of its indigenous ingredients to their wider cultural impact.

Juliana is a living demonstration of where less is more, where the few elements chosen are as good as they can possibly be. Perfectly distilled, Juliana’s Diverso is a menu that is a deserved winner of the Siete Misterios Best Cocktail Menu Award for 2022.

Think your drinks menu has what it takes to be considered the best in the world? Applications for the Siete Misterios Best Cocktail Menu 2023 are now open until 27th July 2023. For more information on how to apply, read the article here.

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