With its refreshing barley flavour and crisp aftertaste, Asahi Super Dry is by far the most popular high-quality beer in Japan. Since its debut in 1987 as Japan's first dry beer, it has continued to improve the taste and excitement of beer. Its taste has set a new standard that is acknowledged around the world today.
The company's focus is to further cultivate its mainstay Asahi Super Dry brand. In addition to ongoing campaigns to improve the quality of draft beer in restaurants and the freshness of products in stores, it will enact a variety of sales promotion measures throughout the year in the home-consumption market. With these continued advertising and sales floor programs, Asahi hopes to share knowledge of the delicious flavour and beverage value of Asahi Super Dry with the public.